Boots Piramal Launches "Strepsils Cough Fighter"

Boots Piramal Launches "Strepsils Cough Fighter"

~Natural Herbal Cough Syrup~

Mumbai : Boots Piramal Healthcare Ltd. (BPHL) one of the leading players in the Fast Moving Health Goods (FMHG) industry has launched a new line extension – Cough Syrup, to its most popular and well known brand – Strepsils.

The new Strepsils Cough Fighter is a specially prepared unique herbal cough preparation enriched with ingredients traditionally used for relief from cough like Tulsi, Vasaka, Yashtimadhu, etc. These ingredients help to soothe the throat to relieve cough, reduce phlegm and facilitate clearing of the chest. They also provide effective release from cold, hoarseness and sore throat. Unlike other allopathic cough syrups, Strepsils Cough Fighter does not cause drowsiness since it does not contain alcohol, thus ensuring that one is active and alert throughout a normal working day.

Strepsils is a well-known 40 –year-old global brand for throat remedy with market leadership position in almost all the 110 countries that it operates in. It was launched in India in 1963 as a medicated throat lozenge. The Strepsils Throat Care Advisory that has been formed has a panel of pharmacologists and doctors to take care of consumer queries on various throat problems.

Strepsils Cough Fighter comes in a 75 ml PP (polyporpelene) unbreakable bottle with a measuring cup. It is priced at Rs.28 and is available in all leading chemists throughout the country.

BPHL is a joint venture between Boots Healthcare International and Nicholas Piramal India Ltd formed to develop and market consumer healthcare products in India. BPHL is a specialist OTC company marketing healthcare brands like Strepsils (throat care), Clearasil and Lacto Calamine (Skin care), Saridon (Analgesics), Poycrol (digestive) and Sweetex and Icy (sweetners and candies).
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For further information please contact Rimmi
@ Imprimis Life on 438 0264





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