"BOOT CAMP FOR NEW DADS" REACHES OUT TO DADS UNDER FIRE

FOR IMMEDIATE RELEASE
CONTACT: Steve Dubin, PR Works, (781) 878-9533, sdubin@prworkzone.com


FATHER'S DAY FANFARE -

"BOOT CAMP FOR NEW DADS"
CELEBRATES 100TH BOOT CAMP SITE, 10TH ANNIVERSARY & WEBSITE

DATELINE: IRVINE, CA, ISSUED TO THE PRESS ON MAY 16, 2000...
At ease, new dad.

Pausing only a moment, Boot Camp for New Dads reflects on the opening of it's 100th Boot Camp training site and the non-profit organization's 10th year anniversary. The innovative program is now run through hospitals, clinics, and churches in more than 100 communities across the U.S. This practical, hands-on program has taken off this past year due to a surging demand from new fathers for information they can trust.

NEW WEB SITE
The organization has also launched a comprehensive website, www.newdads.com, specifically designed to answer the unique questions gnawing at first time, expectant dads. The site offers information that dads can trust from the real experts - new dads. The website is designed to motivate men by relaying the experience of other men regarding the rewards of being an involved dad.

HIT THE GROUND CRAWLING
Boot Camp For New Dads brings "rookie" fathers-to-be together with "veteran" recent dads and their newborns. Boot Camp for New Dads provides a man-to-man format for new dads, under the guidance of experienced coaches, often referred to as drool sergeants.

Men discuss issues such as "What do I do once this bundle of joy gets home?" How do I juggle long hours at work with my new responsibilities at home?" "How do I handle parenting criticism from my mother-in-law?," "Can I do anything to help my wife with breastfeeding?," "What will all this mean to my social life?," and "Where can I find help if I need it?"

The veterans also share their babies with the rookies for hands-on training, and demonstrate how to hold, comfort, diaper, swaddle, relieve gas/colic, and play with an infant. Coaches, facilitators chosen by the hospital, keep the three-hour program focused, humorous, and informational.

FATHER FACTOR
Research bears out widespread anecdotal evidence of more active fathering. A recent study by the Families and Work Institute reveals that fathers are closing the gap with moms and now put in 75% of the time moms spend on childcare and household chores, up from 30% in 1977. Fathers now spend more time doing things with their children than they spend on themselves, and despite the rise in dual income families, children are getting more parental attention due to the change in fathers' behavior.

Fathers doing their job is good news. According to the National Fatherhood Initiative, a variety of studies clearly demonstrate that children with involved fathers benefit academically, emotionally, and socially. While dads have turned the corner, the fact that 40% of children in America will go to bed tonight in a home without their fathers indicates there is still a long road ahead.

BOOT CAMP BEGINNINGS
Greg Bishop, founder of Boot Camp for New Dads, has had lots of hands-on experience in caring for babies. He has enjoyed his 12 siblings, 4 children of his own and numerous nieces and nephews, Bishop noticed that many men didn't seem to enjoy their babies. After extensive research, he founded Boot Camp For New Dads at Irvine Medical Center in 1990 and has volunteered as Head Coach ever since.

National media, including news segments on ABC, CBS, NBC, and CNN as well as articles in Life Magazine, Reader's Digest and others, have helped fuel the expansion to 100 programs reaching thousands of new dads. The program is designed to bring a dad's perspective to the 1.5 million men who become fathers each year across America.

BADGE OF HONOR
"I can't imagine a more rewarding activity than helping new dads step up to the challenge," noted Bishop, a Stanford MBA and active Boot Camp coach. "These guys are inspiring and should make all men proud, because once they understand how much they are needed, they deliver."

ROLL CALL
For more information about Boot Camp for New Dads, please call (949) 786-3146 or visit http://www.newdads.com.



Editors:


Photos are available to help illustrate this story. To arrange an interview with Greg Bishop, founder of Boot Camp for New Dads, or a coach at a Boot Camp program in your region, please contact Steve Dubin, Drool Sergeant & PR counsel at
(781) 878-9533, sdubin@prworkzone.com.





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